Grab Sees Generative AI Boosting Cost-Cutting Drive

Ride-hailing and delivery specialist Grab Holdings is incorporating generative artificial intelligence (AI) to streamline costs and enhance its ongoing cost-cutting measures. According to Chief Finance Officer Peter Oey, the company is experimenting with generative AI and has begun incorporating it into some of its product flows. Oey expressed confidence that generative AI will play a significant role in Grab’s operations going forward. This move aligns with Grab’s efforts to achieve profitability in the highly competitive Southeast Asian market.