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Inspire Brands CEO is ‘pleasantly surprised' about the resiliency of consumers

·1 min

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Despite the ongoing pressures of inflation, the CEO of Inspire Brands shared that consumers have been resilient. Inspire Brands owns several well-known restaurant chains, including Dunkin’, Baskin-Robins, Buffalo Wild Wings, Arby’s, Jimmy John’s, and Sonic. The CEO mentioned that a significant percentage of Americans visit their restaurants each year and expressed surprise at their customers’ resiliency. The CEO also highlighted the integrated nature of their brands, which allows for mutual benefits. He specifically mentioned the success of Sonic and Dunkin’, with Sonic’s order ahead business booming during the pandemic and Dunkin’ experiencing strong growth due to expanded iced drink offerings.