Lego plans to ditch oil in its bricks for pricier renewable plastic as profits surge
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Toymaker Lego announced plans to replace fossil fuels with renewable and recycled plastic in the production of its signature bricks. Despite the global decline in toy sales, the Danish company reported a 26% increase in profit for the first half of the year, driven by a 14% growth in sales to consumers. Lego aims to gradually reduce the oil content in its bricks by paying more for certified renewable resin. It plans to have more than half of the resin it needs by 2026 certified as sustainable. Lego’s long-term goal is to use only renewable and recycled materials by 2032.