Nathan's hot dog contest parts ways with champion Joey Chestnut over plant-based frank partnership

The upcoming Nathan’s Famous Fourth of July hot dog eating contest will be missing a familiar face. Major League Eating (MLE) has ended its relationship with 16-time champion Joey Chestnut, who was previously offered a four-year contract to participate in the competition. The decision was made after Chestnut chose to represent a rival brand that sells plant-based hot dogs. The brand is believed to be Impossible Foods, which claims its plant-based hot dogs are healthier and more eco-friendly. The MLE and Nathan’s have made accommodations for Chestnut, including allowing him to participate in a rival hot dog eating contest. The hot dog industry has been facing challenges due to health-conscious eating habits and the growing emphasis on wellness.